BROTHER SINGAPORE JOINS HANDS WITH AWWA TO NURTURE SINGAPORE YOUTHS
SINGAPORE, 5 JULY 2011 – Brother International Singapore, a leader in home and business IT peripherals that focuses on the “Customer-First” approach, has pledged to continue its support for nurturing the younger Singapore generation alongside the Asian Women’s Welfare Association (AWWA) for a fourth consecutive year. To kickstart the year-long collaboration, Brother and Members of Parliament demonstrated their polished soccer skills and sportsmanship in an exhibition match at the annual Brother-AWWA Street Soccer Tournament held on 2 July 2011.
Brother takes great pride in nurturing the youths, engaging them in a healthy lifestyle through sports and exercises. Since 2008, Brother has adopted AWWA as its community partner to work hand-in-hand in its youth programmes.
Over the past three years, the Brother-AWWA Street Soccer Tournament has reached out to over 3500 people and 600 youths. Just this year alone, the Brother-AWWA Street Soccer Tournament saw over 240 youths from 48 teams.
“Brother is very happy to have been by the side of AWWA and the 600 youths whom we have engaged over the past three years. We are thankful to AWWA for offering Brother this opportunity to contribute in their various activities and initiatives. Brother would not be able to play such a substantial role if not for AWWA’s consistent efforts in running these activities, year after year,” said Mr. Takeo Shimazu, Managing Director of Brother International Singapore Pte Ltd.
“AWWA is truly appreciative of Brother Singapore for giving their all in supporting our events and programmes all these years. Apart from monetary donations, Brother Singapore has taken their support one notch higher by engaging and motivating our youths, which is highly commendable. We appreciate their commitment to us and look forward to more partnership with Brother at our side,” said Mr. Daniel Chua, AWWA’s Donor Relationship Manager.
Apart from the annual Brother-AWWA Street Soccer Tournament, Brother staff members also volunteer for various activities and initiatives organised by AWWA, ranging from bowling tournaments to workshops where they guide and work together with the youths.
Established in 1970, AWWA seeks to empower the disadvantaged through programmes for the elderly, disabled and families. The organisation offers support services for those in need under five key service groups: Educational services, Elderly services, Family services, Therapy and Educational Assistance for Children in Mainstream Education (TEACH ME) and Centre for caregivers.