Brother steps up efforts to reduce paper consumption in the Middle East with release of three new A3 Inkjet printers.

Brother International (Gulf) FZE., a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, is aiming to step up the campaign to reduce paper consumption with the Middle East release of the MFC-J591ODW, the MFC-J651ODW and the MFC-J691ODW, the three new additions to their A3 Inkjet printer range. The launch follows recent reports showing that the region’s paper consumption will accumulate to over 29 million tonnes by the year 2020 despite efforts towards automation and paperless transactions.